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Product Photoshoot: Yvonne's Skincare Product Design Lookbook

Product Photoshoot: Yvonne's Skincare Product Design Lookbook

Background 

Every end of term at Art Center, students look for photographers to photograph their final projects. My friend named Yvonne saw my "Morning Routine" Project on Instagram and reached out to me to photograph her project. The topic I photographed matched her product, which was a men's skincare but she wanted to make the photos darker because her product is dark and the target audiences are male.  

The reason why I photographed the Morning Routine photoshoot was to gain a client out of it as well as to photograph editorial type of product shoot. You can read more about it here: Editorial Product Photoshoot: Morning Routine. I guess branching out my photograph is working slowly. 

Her mood board and concept was interesting. It was a futuristic way to find a skincare that is right for you through a computer analyzing your skin and show you on the spot.  

You can check out Yvonne's website here: http://yvonnetseng.com/

Yvonne's product display idea

Concept 

She wanted the photos to be dark and futuristic. when I think about futuristic, I think about Tron or Blade Runner. Also this was her moodboard.

 Yvonne's Moodboard 

Yvonne's Moodboard 

This is the shot list/ mood board I came up with after she showed hers

 Overall Product Shot list

Overall Product Shot list

I thought having a circle light gradient behind the group shot will be nice or doing a light trail around the product. 

 Other shot lists

Other shot lists

She liked the idea and we decided to go in that direction. And she wanted a dark grey cement background. So I made one for the shoot. I will make a blog post about that soon. 

Photoshoot 

Group Shot 

Lifestyle 

Detail

Individual Shots 

Final Thoughts

It makes me happy when someone sees my work and wants to hire me for what I do. This time,  I was hired because of what I was do and what I was interested in. This is one reason why I expand my portfolio and build stronger imageries. It is a marketing strategy as a photographer. 

I got to apply my skill that I honed from "Morning Routine" into this photoshoot. I didn't have to prelight anything because I knew what kind of lighting works for this. Also, I stayed true to the shot list and follow through. The experience I gained came in handy and I hope I can expand more on my experience and develop as a better photographer. 

Review: Build a better online portfolio

Review: Build a better online portfolio

Fashion Photoshoot: Yi's Lookbook

Fashion Photoshoot: Yi's Lookbook