Charlie's Instagram

Fashion Photoshoot: Yi's Lookbook

Fashion Photoshoot: Yi's Lookbook

Background 

I stumbled across a fashion inquiry on Art Center Facebook page, looking for a fashion photographer. I haven't photographed fashion since I graduated from Art Center and was looking for a fashion gig because I've been getting mostly product inquiries.  I do wish I get mix of both every month but I guess I need to shoot more fashion and submit to a magazine. 

Anyways, I reached out to him and got the gig! The style is not what I usually shoot but what's on trend these days; minimal, light, and pastel colors. It was a good opportunity for me because most of my photos are bold, graphic lighting and mostly shot indoor. It is a good way to branch my work outside of my comfort zone and improve using natural lighting. 

 Moodboard 

Moodboard 

Pre-production 

I did a location scouting two days before the shoot to see possible locations that matched the mood of the shoot. Although his mood board shows more of a studio than outdoor, he wanted outdoor street style look. So I went to Eagle Rock, Pasadena, Highland Park area to see nice colorful and minimal location. 

 Location in highland park 

Location in highland park 

Location scouting in Highland Park

So these are the places I looked and know from the back of my head because I use to pass by these places. 

Photoshoot 

First Location: Art Center South Campus 

Second Location: Highland Park Bridge 

Third Location: Pink House 

Final Thoughts 

I don't usually do street wear but I think it was a fun experience. I enjoyed trying to incorporate the surrounding and placing the model in a minimal environment. I think this shoot could be improved if we had the right model, stylist, and a prop for the shoot.  However, this is what we could do with the budget and last minute photoshoot.  I did enjoy new photo style I got to try out and play around. I do wish I get to do more and creative! 

Product Photoshoot: Yvonne's Skincare Product Design Lookbook

Product Photoshoot: Yvonne's Skincare Product Design Lookbook

Location Scout: Whitewater Preserve

Location Scout: Whitewater Preserve