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Product Photoshoot: Lancôme's Tréson "In Love" fragrance bottle

Product Photoshoot: Lancôme's Tréson "In Love" fragrance bottle

 Lancome-Treson

Background

One of many products which I enjoy photographing is a perfume. I like to create a beautiful concept that matches the fragrance and a shape of the bottle. It may not be the same as how the brand came up with the concept, but I am interpreting my own vision and feeling I get when I first see the shape and smell the scent. Often I walk into cosmetic stores or fragrance shops to look at the perfumes and colognes to smell them. I note what I feel from each one of them and mood I get. Then I buy the product and start developing how I want to photograph the vision I thought when I felt it. 

For this case, I bought this perfume as a birthday gift. haha. 

Pre-production

treson

The actual flower that goes with this perfume is rose but I decided to use Hardy Chrysanthemums instead. I've use roses in variety of my product photos and I wanted to branch out to get different shapes because I don't want my viewers to think I only shoot with roses. 

I went to the flower market in Downtown Los Angeles to pick the flowers. Originally, I went there to pick flowers to dry for my personal project I do with dried flower and dry ice. However, I killed two birds in one stone.  

 

Equipment 

  1. Nikon D7000 
  2. Nikkor 50mm f/1.8 
  3. Profoto D2 (2) 
  4. Yongnuo flash 
  5. Capture One 

Photoshoot 

I knew I wouldn't get the perfect shot with the limited equipment I have and in one shot. I learn to do this when I was taking first Product Photography at Art Center College of Design. I've photographed the flower and the product separately and composite those two on the post-production. So I could focus on the base shot and then the product itself afterward. You need to be precise about the angle, distance from the camera, and the direction o the lighting. If you don't keep a track of those, the post-produced image will look heavily composited. I don't want my images to look heavily composited because my style of product photography is to make it look as smooth and natural as possible. 

So first, I shot the base of the flower with one Profoto D2 and Yongnuo flash coming from behind the flower and had a spotlighted Profoto D2 at a 45˚ angle side lighted from the top. 

 This is the base set up I had for the shoot. 

This is the base set up I had for the shoot. 

 This is the shot 

This is the shot 

Then I've photographed the bottle by elevating with an acrylic. It took me an hour to get the right angle that matched the shot but I managed to do it and got the shot in the end! By this way, I can get a clean shot of the perfume, adjust the light depending on its surface, and move the light to get highlight I want on the bottle.

 Set up for the bottle

Set up for the bottle

 Shot of the bottle 

Shot of the bottle 

Post Production 

  1. The Base shot is with the bottle in the center of the flower. The light is coming from the back and top side light. 
  2. I've composited the clean shot of the bottle into the image. 
  3. I thought to have the all pink would be overwhelming and bland. So I used the analogous color of the pink to bring out the pink perfume in amongst the blue-purple flower.
  4. I thought the top and the bottom highlight made the bottle looked composited in the photos, so I add color to the highlight. 
  5. Added some contrast 
  6. Added a bit of highlight at Lancome logo so the logo stands out bit more than it uses to be. 

Final Thoughts

Although I shoot fashion photography, I do product photography to hone my lighting and get better with post-production. I apply techniques and visual I discover from fashion into the product and vice versa. In this photoshoot, I learn that color effects hugely to bring out the subject from its environment. Although my lighting was on point for the shoot, having a same a monochromatic color of pink with similar hue value made the eyes to go everywhere. So even the product was right in the center, it was hard to see the bottle. 

Also, I improvised by using Yongnuo flashlight. I only have 2 Profoto D2 and have not used flash in a long time. So I try to give it a shot and was amazed how strong it was and I could say it gave a better light than Profoto for this shoot.

Thank you for reading this and how I think when I shoot my photos.

 

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