Editorial Product Photoshoot: Morning Routine
Why I decided to photograph an editorial shoot
When I looked at my portfolio and realized my product portfolio was heavily commercial based. I needed an editorial piece to show the audience that I don't only photograph commercial pieces. Also, I rarely shoot a group of products with a theme. Only ones are the Still Life Jewelry, Princess' Harp, The Cellist and The Trumpet. I wanted to broaden my spectrum, so I decided to photograph editorial product photoshoot.
How I decided on the concept
When my dad went to Korea, he brought a Biotherm Homme lotion. I was debating if I should photograph it by itself. However, just like I said before, I wanted to broaden my spectrum, so I thought about an editorial concept. After thinking for awhile, I went with guy's morning routine for an editorial concept. Listed all the things that guys do before heading out such as shaving, combing and putting gel on the hair, brushing teeth, and washing your face. As for a mood, I wanted to show a perspective from a complex gentleman who lives in a concrete modern building.
At first, I was thinking about going with a black graphite marble tile as a background. I visited tile stores in my town and they did not have it or comes bigger than what I want or need to buy in a pack. I did not want to spend more than what I need. Then on that weekend, I went on a location scouting to Whitewater preserve trail and on the way, there was a stone yard. I decided to check it out after the location scout. The place is called Whitewater Stone yard and there are multiple great natural stone tiles.
I bought two tiles there and I love both of them. The pattern and color of them are very unique and I thought it matched the mood. There are different patterns in the back of them too. So I got 4 different surfaces for two.
However, it was a matted surface so I had to coat the surface. When you think about a bathroom surface, the surface is coated so the water doesn't soak into the tile and have droplets still on the surface. so I coated the mat surface of the tile with a Multipurpose clear Sealer.
Then I went to get the rest of the ensemble such as toothbrush, toothpaste, soap, plates, shaving cream, razors, and etc. that match the concept from different stores.
Lately, I've been mixing two lights: hard light and diffused light. I use the diffused light as a base and accentuate the environment with a hard light. I learned this way to light when I was photographing fashion. I was shooting outdoors on a cloudy late afternoon with no highlight. I did like the flat evenly lit environment but it didn't make the subject pop. So I decided to use a strobe to bring out the subject. I liked the look of it and wanted to bring it to the product.
I am still experimenting it but I do like how it comes out.
I wish I could get more shots from this shoot because when you do editorial, it is essential to get at least 5 pages editorials photos. I didn't plan ahead how each essential will photographed. I spent too much time composing and placing rather than actually on the photoshoot. Sometimes, I wish I have a set stylist who can style the shoot and I get to light and just photograph it. However, to get to that level, I need to wear many hats. I did try my best and I am happy with what I got. I will do a better job next time.
Thank you for spending a time to read this. :)